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Digital marketing is a broad term and include couple of online marketing activities like – search engine optimization, google ads, social media, search engine marketing, web analytics, content marketing, branding, lead generation, demand generation, online presence to share business information etc.
Digital marketing is much more effecting than other marketing because we can target right audience for our business and we can track as well. In 20 years back it was very hard to share business related information with right audience. In this digital era, digital marketing is the best way to promote business anywhere in the world from any location and target the right audience for product and services. Now a day it’s becoming mandatory for all business to have their online presence.
For example: A person want to purchase a mobile phone then before purchase any mobile he will check what kind of mobile are available in the marketing and what customers feedback on those mobile. What I am trying to say is – before purchasing any product or service, customer is checking or doing some R&D to know more about that product, product review, prices etc. and then he will decide the product on the basis of what content he consume.
why digital marketing is important?
There are couple of reasons why we need to adapt this marketing for our product and services in this digital era. Here are few most important things about this:
- Target right audience at right time – The main aim of marketing is to find out our audience and share our business or product related information in front of them when they are active or searching some information on internet. While doing some R&D we can easily find out like where our customer or potential customer or most of the right audience are active or what kind of content they consume. Via online marketing we can share our product or service information in front of them. We can target potential customer in any location of the world from any where at any time via online marketing channel. There are so many channels to target our customer.
- Branding
- Cost effective
- Share updated information about product and service
- Measure your marketing
- Tracking
- Target your idea customer or idea buyer
- Use different kind of tactic to measure your online campaigns
- Interact with customer in public platform
- Target any county of the world
- Share information 24/7
- You can generation lead for your business
- easy to get access of this technology
- Creating a business page on major social media channels are free
- You care track your competitors online activities
- Get updated information
- Share your views / thoughts on any topics which you like
- Any time you can start / pause your paid campaign
- Choose the promotion activities according to your need like – Cost per click (CPC), cost per conversion, cost per thousand impression, cost per lead etc.
- Supports all major languages
- Target ideal customer according to age, gender, qualification, work experience, location, country, work title etc.
- You can use image, banner, text, video, info graphics, website url to share your product information
why digital marketing is important for small business?
Starting new or small business in not easy task. We should have a proper idea and how our business is going to solve end user problem and what are our USP’s etc.? I have listed down 22 points which shows that why digital marketing is so important now a days as compare to traditional marketing. Please read those points again and it will give you some idea about importance of digital marketing in current era.
What digital marketing does?
It helps to share your business related information to :
- Ideal customer
- Interact with customer or audience
- Promote your product and services
- Share business related information to Ideal customers
- Branding
- Lead generation
- Share use case & success stories via different channels to target right customer
Where to learn digital marketing?
In current era, learning is becoming to easy and accessible from any where of the world. You can choose any topic and start learning with the help of some good website, community, tutorial, Youtube, forum or you can join any online course to learn. Here are few links that may help you to learn some digital topics: